Design with a twist…

Welcome to lime1 Design Inc. We’re a small creative studio based in beautiful San Diego, California. We provide branding strategies and graphic design service for companies, ranging from mom-and-pop shops to large corporations, both in the United States and Germany. We like to collaborate with clients who value design and see it as a powerful way to propel their brand. Clients count on us for work that’s simple, clear, and combines positive energy with wit and freshness. To get the job done we surround ourselves with a network of trusted partners, such as web developers, photographers, copy writers, and printers.

What is design (to us)?

• Design is more than pretty pictures. Design has a purpose: to inform, to sell, to encourage to act, to buy, to be.
• Design evokes emotion. Design can make the heart beat fast, trigger an emotional response, awake hope, evoke empathy, and encourage people to action.
• Design is the ultimate differentiator. Design is more than following the latest trends… it’s about meaningful ideas and rising above the status quo.
• Design can change the world. Yes, we believe that design can change the world. Maybe not the entire world but your world or your customer's world.

Design for Brands.

We use design to express a brand's vision and personality across a broad range of media and platforms, whether it’s brand identity, packaging, print collateral, environmental, or web design. We are excited to use design to tell your story and create a compelling, authentic image of your company, brand, product, or service.

Petra: founder, design aficionado, perfectionist, problem solver.

Depending on what time of the day you catch me, I could be one of many things: a business owner of 13 years who lives and breathes visual design, a slightly disheveled mother of two small blondies, or just a girl enjoying the California life with a beer or kambucha in her hand. In 2001, love brought me to this beautiful corner of the world, transplanting me from the orderly, punctual, and rainy home turf of Germany to laid-back, easy-living San Diego. I embraced my new hometown with its beaches, mountains, and entrepreneurial spirit wholeheartedly and picked up surfing, hiking, and a taste for sushi. I also fully embraced the American dream by starting my own design business, lime1 Design, Inc. After going back to school to augment my design education and to learn proper American English, I got involved in the San Diego design community, serving on multiple boards as director and advisor. My roots here go deep now, and I consider myself a San Diegan… with a German accent.