Our Process

We do have a tried and true process in place that will be customized to each client, however, the steps are almost the same… believe us. It works! We always start with Brand Clarity. A good look under the hood lets us know the ins and outs of your company, it’s needs, pain-points, and goals. Only then, we can align the core foundation, with the strategy and design. Here is our process:

01 Brand Clarity
02 Brand Strategy
03 Implementation
04 Brand Growth

01

Brand Clarity

First we lean in, listen and take an objective look at the factors that influence how your company presents itself, including your brand, the industry you are in, your target audience, and your business goals.

What’s covered—

  • Assess Existing Brand
  • Ideal client/Persona Development
  • Purpose/Core Values/Mission/Vision
  • Brand Personality
  • Market Research and Competitive Analysis

02

Brand Strategy

Next we (you and us) put our heads together and create a strategic roadmap that will lead your brand to growth and impact. We co-developing a prioritized list of brand initiatives with budgets, timing, measurables goals, and responsibilities.

What’s included—

  • Brand Plan
  • Prioritized List of Initiatives
  • Set Goals (30/60/90 days, next 1/3/5 years)

03

Implementation

Time to roll up our sleeves and make your brand vision reality. We take the conclusions of the Brand Clarity & Strategy Process and tackle one item after the other based on budget and time constraints.

Possible Scope—

  • Brand Identity
  • Brand Refresh
  • Website
  • Social Media Marketing
  • Packaging
  • Print Collateral

04

Brand Growth

Your brand will continue to grow and evolve, and we’ll be here to support you to ensure you stay focused, build connections, and hit those long-term goals and impact.

What’s offered—

  • Ongoing design support
  • Brand support to build distinction and awareness
  • Measure and analyze efforts
  • Re-evaluate and iterate
Packages

Choose Your Level of Clarity

we offer different options to choose from varying in the amount of depth we go into, surfacing valuable information about your brand. Contact us for a free 20-minute clarity session to see which package is right for you.

Essence

1. Clarity & Strategy

 

Take an objective look at the factors that influence how you present yourself, including your industry, your target customers, your business goals, and your brand.

  • Assess Existing Core Brand Identity

  • Persona Development

  • Market Research and Competitive Analysis

  • Findings & Recommendations Report

  • Brand Strategy Plan

Elements: Internal and qualitative research, analysis, 4-6 hour workshop with key stakeholders

Deliverables: written Findings & Recommendations Report

Timeline: 4-6 weeks

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Foundation

1. Clarity & Strategy

2. Brand Foundation

 

Clarity & Strategy PLUS identifying and articulating who you are, what you do, and how to communicate it. Then come up with a plan for the future to implement it all, share your brand, and thrive.

  • Assess Existing Core Brand Identity

  • Persona Development

  • Market Research and Competitive Analysis

  • Findings & Recommendations Report

  • Brand Strategy Plan

  • Brand Foundation

Elements: Internal and qualitative research, analysis, 4-6 hour workshop with key stakeholders, 4-6 hour Foundation workshop with key stakeholders

Deliverables: written Findings & Recommendations Report, Brand Foundation Guideline

Timeline: 6-10 weeks

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Sum

1. Clarity & Strategy

2. Brand Foundation

3. Perception

 

Clarity & Strategy, Brand Foundation PLUS take a look at how you are perceived internally and externally. You’ll start to notice similarities and discrepancies in perception. These insights will help you understand the gap between where you are (or have been) and where you want to be.

  • Assess Existing Core Brand Identity

  • Persona Development

  • Market Research and Competitive Analysis

  • Findings & Recommendations Report

  • Brand Strategy Plan

  • Brand Foundation

  • Perception Audit

  • Customer Journey and Lead Mapping

Elements: Internal and qualitative research, analysis, 4-6 hour workshop with key stakeholders, 4-6 hour Foundation workshop with key stakeholders, internal and external perception audit and interviews

Deliverables: written Findings & Recommendations Report, Brand Foundation Guideline, Perception audit analysis and customer journey report

Timeline: 10-16 weeks

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What We Offer

DISCOVERY & BRAND CLARITY

Take an objective look at the factors that influence how you present yourself, including your industry, your target customers, and your brand.

  • Assess Existing Core Brand Identity
  • Persona Development
  • Market Research and Competitive Analysis

BRAND FOUNDATION

Identifying and articulating who you are, what you do, and how to communicate it. Build Brand pillars and clearly articulate and document the company’s Foundation, including:

  • Naming
  • Tagline
  • Purpose, Value, Vision, Mission
  • Positioning Statement
  • Brand Personality

Brand Perception

Take a look at how your brand is perceived internally and externally. You’ll start to notice similarities and discrepancies in perception. These insights will help you understand the gap between where you are (or have been) and where you want to be.

  • Internal Audit (employees, leaders, stakeholder)
  • External Audit (competitors, clients, consultants, vendors)
  • Customer Journey
  • Lead Mapping

BRAND IDENTITY

Whether building a new brand from the ground up or elevating your existing brand, we ensure that you have a cohesive visual identity that reflects your foundation, make an impact, and connects with your audience.

  • Brand Identity
  • Brand Design System & Assets
  • Brand Style Guide
  • Brand Application Samples

CONTENT CREATION

The content you create (following all brand guidelines established) is how you pull your people in and share your brand. Your content needs to express your brand’s personality and values and speak directly to your audience through the various distribution channels.

  • Social Media Marketing
  • E-Mail campaigns
  • Website Content
  • Copywriting

CUSTOM WEBSITE DESIGN

An effective website will successfully showcase your brand, communicating both what you do and who you are, and serve your customers.

  • User Experience Strategy
  • Custom User Interface Design
  • CMS Implementation
  • Accessibility & Testing
  • SEO

BRAND GROWTH

Time to execute the strategic roadmap and share your brand with the world. Our multi-disciplinary (and multi-talented) creative team gets their hands dirty making anything your product or service needs.

  • Collateral Design
  • Infographics
  • Environmental Design
  • Packaging Design
  • Brand Photography
  • Asset Creation

Continuous Support

Your brand will continue to grow and evolve, and we’ll be here to support you for any future plans you want help implementing. We love working with our clients long-term and lending our branding expertise as they execute all their amazing ideas.

  • Ongoing Brand Support
  • Month-to-Month Retainer Packages
  • Year-long Design Concierge Package

Now booking August 2020

Ready for an introduction call to discuss your specific branding needs? While we prefer face-to-face, during COVID-19 we are set up to work completely virtually… taking an up-close look at your brand, from a distance.

Yes, I am ready to go.