brand clarity

Welcome to LIME&Co

We are a sunny-clear-skies San Diego branding agency. For almost two decades now, we’ve been empowering brands to evolve, serve, and lead — inside and out. We dig deep to help companies cultivate brand clarity by aligning their purpose with their visuals and messaging. The result: a confident brand ready to grow and win the hearts of those who matter.

Book A Free Clarity Session

To gain Brand Clarity there are two things your brand needs to match the value and quality of what you do with what your ideal audience sees:

Anatomy of a brand


Here we dig deep and surface important insights about the purpose of the business. These are the substance of your brand, your core brand DNA.

  • Why do you do what you do?
  • What is the greater good?
  • Where does your brand want to go?
  • What commitments will you make to achieve these goals?
  • Who does your brand appeal to?
  • And how is it different from other options in the marketplace?


Brand expression is the outward-facing component of your brand, which includes your brand personality, messaging, and visual expression.

  • What is your brand’s personality?
  • What is your core message?
  • In what kind of tone and voice does your brand express those messages?
  • What is your brand’s overall look and feel? Think logo, colors, typography, illustrations, photography…
  • What precise brand experience do you want your ideal clients to have?
Foundation to Implementation

Our process always starts with the Brand Foundation, before moving into any kind of Content or Visual Expression. This is where we gain brand clarity and fully understand your brand, your target audience, and goals. Then we develop a strategic roadmap and implement it. Are you ready to get clear on your brand and start your brand journey to success? Book a complimentary 20-minute Clarity Session to learn more about our process and see if we are right for you.

See our entire Process

What We Offer


  • Assess Existing Core Brand Identity
  • Persona Development
  • Market Research and Competitive Analysis


  • Naming
  • Tagline
  • Purpose, Value, Vision, Mission
  • Positioning Statement
  • Brand Personality

Brand Perception

  • Internal Audit (employees, leaders, stakeholder)
  • External Audit (competitors, clients, consultants, vendors)
  • Customer Journey
  • Lead Mapping


  • Brand Identity
  • Brand Design System & Assets
  • Brand Style Guide
  • Brand Application Samples


  • Social Media Marketing
  • E-Mail campaigns
  • Website Content
  • Copywriting


  • User Experience Strategy
  • Custom User Interface Design
  • CMS Implementation
  • Accessibility & Testing
  • SEO


  • Collateral Design
  • Infographics
  • Environmental Design
  • Packaging Design
  • Brand Photography
  • Asset Creation

Continuous Support

  • Ongoing Brand Support
  • Month-to-Month Retainer Packages
  • Year-long Design Concierge Package

Does any of this sound familiar?

  • Our brand does not represent the level of quality and service we provide
  • Our business has outgrown the brand we started with and we don’t feel confident using it any longer
  • We didn’t create a meaningful brand from the beginning and it is not really serving us
  • We have a hard time explaining what exactly we do and who we help
  • We are not really attracting the right clients
  • We are wasting too much time and money figuring out brand assets and messaging rather than focusing on what we are really good at
Then let’s connect… Book a Clarity Session.

Now booking August 2020

Ready for an introduction call to discuss your specific branding needs? While we prefer face-to-face, during COVID-19 we are set up to work completely virtually… taking an up-close look at your brand, from a distance.

Yes, I am ready to go.

Our Work

Our Clients

These are some of our amazing clients we have collaborated with.